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Ready-to-wear or prêt-à-porter (off the rack or "off-the-peg" in casual use) is the term for factory made clothing, sold in finished condition, in standardized sizes. The antithesis of ready-to-wear is different depending on whether it concerns women's or men's fashion. In women's fashion high end clothing made partly incorporating features requested by the client and to her exact measurements is called haute couture. In menswear, it is usually called bespoke. In menswear, one further distinguishes between made-to-measure (or 'semi-bespoke'), in which a standard pattern is adapted to the customer's measurements, and (full) bespoke, in which a new design is created from scratch for each customer. Savile Row is a famous district in London legendary for its bespoke tailoring. Charvet in Paris is an example of a famous men's bespoke shirtmaker which offers both a high-end ready-to-wear as well as a bespoke service. Ready-to-wear has rather different connotations in the spheres of fashion and classic clothing. In the fashion industry, designers produce ready-to-wear clothing intended to be worn without significant alteration, because it is by far the most economical, efficient, and profitable way to produce garments. They use standard patterns, factory equipment, and faster construction techniques to keep costs low, compared to a custom-sewn version of the same item. Some fashion houses or fashion designers create ready-to-wear lines that are mass-produced and industrially manufactured, while others offer lines that are very exclusive and produced only in limited numbers for a limited time. Whatever the quantity produced, these garments are never one-of-a-kind.
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